Rakuten

Rakuten is a cashback and shopping rewards platform that helps consumers save money when shopping online, in stores and at participating restaurants. Its primary purpose is to return part of the commission it receives from partner merchants to shoppers as Cash Back. The platform provides access to more than 3,500 brands and can be used through its website, mobile apps and Chrome browser extension. Key features include cashback activation, automatic coupon discovery, in-store cashback through linked cards, restaurant rewards, promotional offers and the ability to combine cashback with retailer discounts and credit-card rewards. The interface is designed to be simple and shopping-focused, with the browser extension making it particularly convenient to activate offers while visiting participating stores. Users generally appreciate the large retailer network, straightforward setup, ease of use and the ability to earn real cash from purchases they would make anyway. However, cashback must be activated before shopping, and user feedback indicates that some purchases can fail to track correctly or remain pending for extended periods, occasionally requiring customers to contact support.