Good Face Formulator logo

Good Face Formulator

by The Good Face Project Inc · Since 2018
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ActiveAvailable globallyCloud
Quick facts
VendorThe Good Face Project Inc
Year launched2018
StatusActive
Location5015 Shoreham Pl, San Diego, California 92122, US
Countries servedGlobal
Languages2
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Good Face Formulator

Good Face Formulator by The Good Face Project is an AI-powered R&D and regulatory compliance software built specifically for the cosmetics and personal care industry.

Good Face Formulator by The Good Face Project is an AI-powered R&D and regulatory compliance software built specifically for the cosmetics and personal care industry. Acting as a "cloud lab notebook," it connects cosmetic chemists and regulatory teams directly to a database of 175,000+ INCI ingredients and 100+ global regulatory frameworks. Its primary innovation is shifting regulatory validation from a late-stage hurdle to a parallel step in the formulation process. Features like CARA AI allow formulators to query ingredient safety, detect allergen risks, and find compliant molecule replacements instantly. While subscription pricing can be significant for micro-brands, Good Face Formulator is an invaluable tool for beauty brands, manufacturers, and ingredient suppliers seeking to bring safe, compliant, clean-beauty products to market faster.

Pros & Cons

Pros
  • Helps beauty brands rapidly expand into international markets by identifying regional non-compliance issues early.
  • CARA AI provides immediate, natural-language answers regarding ingredient safety, allergens, and formula prototypes.
  • Massive, continuously updated database of 175,000+ INCIs and 100+ global regulatory standards.
  • Eliminates manual, time-consuming regulatory checks by conducting compliance screening side-by-side with formulation.
Cons
  • Heavily reliant on internet connectivity to access the cloud-based regulatory engine and AI models.
  • Steep learning curve for teams unaccustomed to cloud-based R&D lab management software.
  • High cost tier structure for small independent formulators or early-stage startups.

Features

Key features

Centralized Cloud Lab Notebook

Unifies formula creation, updates, and ingredient data sharing across R&D, regulatory, and marketing teams.

Automated Molecule Substitution

Recommends alternative molecules or raw materials in real time to resolve compliance flags or retailer restrictions without ruining formula aesthetics.

Massive Scientific INCI Database

Grants access to a centralized ontology of over 175,000 raw materials and ingredients backed by 21,000+ scientific sources.

CARA Conversational AI Assistant

AI engine that answers natural-language questions about ingredient safety, allergenic traits, and claim validations.

Real-Time Regulatory Screening

Instantly screens product formulas against 100+ global regulatory frameworks and retailer clean beauty lists (e.g., Sephora Clean, Ulta, Target).

Additional features

Stability Testing Management & Logging

Allows R&D teams to design, schedule, track, and log multi-parameter stability testing protocols (such as temperature, pH, viscosity, and appearance changes over time) directly alongside the formula record.

Product Change Management & Versioning

Tracks every modification made to a formula or raw material, creating a clear audit trail of past iterations, approval statuses, and version histories to prevent accidental overwrites.

Allergen Calculation & Impurity Tracing

Calculates fragrance allergens and traces raw material impurities down to the sub-component level, ensuring accurate labeling and compliance with international fragrance and safety standards (e.g., IFRA and MoCRA).

Cloud-Based Digital Lab Notebook

Provides a centralized, secure digital workspace for cosmetic chemists to draft, update, and store experimental formulas, replacing static spreadsheets and physical notebooks with accessible cloud records.

Alternative Molecule & Ingredient Recommendation Engine

Uses AI to analyze non-compliant or flagged ingredients and suggest safe, compliant alternative raw materials that match the original molecule's functional properties without altering the formula's texture or efficacy.

Retailer & Clean Beauty Standard Validation

Automatically screens cosmetic formulas against specific retail standards (such as Sephora Clean, Ulta, Target, and Credo Beauty) and eco-certifications, highlighting restricted ingredients or non-compliant concentrations in real time

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
2
Interface languages
16
Billing currencies

Interface languages

EnglishRussian.

Billing currencies

🇺🇸USD🇨🇦CAD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇯🇵JPY🇨🇳CNY🇮🇳INR🇭🇰HKD🇨🇭CHF🇸🇪SEK🇰🇷KRW🇸🇬SGD🇺🇸USD🇪🇺EUR🇬🇧GBP

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